About Us

Pageants by Ashley and Ashley Tucker Swathwood

With over 20 years of competitive experience, Ashley Tucker Swathwood is no stranger to the pageant and modeling industry. Ashley has held many state and national titles over the years, including the 2004 National Miss winner for National American Miss and is currently the only pageant competitor to hold a national queens title for both American Coed and National American Miss.

Not only has she been involved in both the competitive and preparation side of pageantry, she has also judged for many systems on local, state, and national levels. Ashley knows what it takes for you or your daughter to be as ready as possible for competition. Ashley is also the owner of Ashley Rene's Formalwear, the Midwest's only one-stop-pageant shop, providing pageant attire for all ages. She is now married and currently resides in Elkhart, Indiana with her husband Joshua and daughter, Lilah Grace. Ashley also has had many years of pageant and modeling experience. To learn more, click here.


Ashley Rene's

Officially founded in the spring of 2006, Ashley Rene's is quickly expanding and has become the Midwest's only one-stop pageant shop! From local to national pageants, Ashley Rene's has it all. At Ashley Rene's were more than just gowns! We know that pageant week or pageant isn’t just about your dress: it’s about the whole image. It’s the little things in between that make us stand out, and with Ashley Rene's you will certainly stand out! We will work with you to create and perfect your complete image, head to toe! Want something unique, and unseen? At Ashley Rene's, we register all gowns and guarantee that we will NOT sell the same dress, even in a different color or slightly different style, nor disclose any information about you or what you will be wearing. We carefully handpick all the merchandise and many of our pieces are custom or strictly one of a kind.

Ashley Rene's was founded by Ashley Rene Tucker. After being involved in pageantry for over 20 years, Ashley has competed in most of the pageant systems out there today. While Ashley has offered pageant coaching and consulting for several years, she recently decided to take her knowledge of the industry and love for fashion & pageantry to fill the void she has too often noticed. Ashley worked in the bridal and formal wear industry for five years, and has over the years traveled to virtually every state in search of the perfect pageant attire, prom or formal dress before deciding it was time to offer customers a simple solution: one store that has everything you could need or want… Ashley Rene's does it all!

We always carry a large selection of pageant swim wear, gown and interview suits. While we gladly special order many pieces, Ashley Rene's knows that customers want to SEE the product… to try it on, to feel the fabric, to see how it will look on stage & under stage lighting. At our location in Elkhart, you are welcome to see and try everything we have and “walk the runway” in our showroom to see how your dress will look under stage lighting! Want something more? We can add all sorts of beading, rhinestones or broaches to any piece. We offer a large selection of accessories. Take pride in knowing that if we don't have it, we'll find it for you!

Contact Ashley Rene's today to schedule your personal one-on-one appointment! We are usually available 7 days a week; however by appointment ONLY, so please contact us today to arrange a meeting.

W W W . T H E C O V E R M O D E L C O N T E S T . C O M
© 2010 Ashley Rene's & Pageants by Ashley || Design by EG Sites